About

In our pursuit to introduce a brand that will outlast what’s trending, our plan is to bring a high quality and unique product to society of chicness. A product with an identity, but also diverse enough to meet the standards of your personal taste that will ultimately compliment your identity. We take the extra time and as much effort as needed to find the best patterns, fabrics, metals and materials for our designers to tailor the perfect garbs. We want to be the answer to your dilemma in the closet; we want to know we are the ones who created a garb that helped you to stand out. We want our garbs to attract everyone from all walks of life, from all the corners of the world.

Our ultimate goal is to have at least one article of garb for everyone’s fancy. We want our consumer to be proud of wearing our garbs, to give them some more “say what” in their strut. Let us join your pursuit, endeavors. We want to be there while you chase your dreams, let us be a reflection of you and what you want. Let us be part of your collection. We want to be worn by everyone who sees our product and is intrigued by the styles or the name and feels that connection that makes them relate to our ideals. They say the story makes the brand and the brand makes the creator. So if your style represents who you are than let us be your style, let us represent you.

THE CHRONICLE

My thoughts with the name Boss Bread were to bring together old-school and new-school. So in my search for what I thought was or would be the perfect name I went back to my favorite eras for fashion, lifestyle, trends and slang but most of all the idea of the “hustle” in those days.  I thought to myself how did these men get money, provide, maintain, gain respect, rise in power or influence and obtain fame and fortune? These folks didn’t have social media, internet, mobile phones, vehicles, in most times neither TV or radio either. So I took some time to research and get to know a bit about this part of history and put myself in those circumstances. It’s astonishing how certain people made their way to the top of the food chain financially, socially and created empires or at least marked their names into history.

            I want to create a brand that would set itself apart from others in its category. I decided to use certain fonts and patterns along with other ideas from those eras that may trigger some interest and remind us of where our trends began. Times that have influenced our fashion, culture, music, movies, business, vehicles, architecture, design as well as our lingo. I wanted to find a name that would be remembered but more so a name that we, in our current times, could relate to. I think we can all agree we live in a time of hustlers, go-getters, and entrepreneurs, business-minded men and women from all aspects of life striving to make something of themselves whether its for the fame, the glitz, the glamour or the glory or just flat out for the money but in some cases a few will make history along the way by creating something, or trend-setting, changing the norm to something new or something better. Either way things have changed, times have changed, people have changed, the future is brighter than ever before, with many opportunities, avenues and resources to exhaust. Hence the name Boss, for all these reasons but for me its more so about how I can use this word to maintain inspiration and hope, ambition and drive, a reminder of what my daily goal is. To be the best at everything I do, to be successful, prosperous, I aspire to inspire. But by far most of all I want to be remembered for the things I’ve done and the things I’ve brought to this world through my life. A Rockefeller of sorts, a Hearst, a Getty but more relevantly so a Trump, a Gates, a Branson, a Jay Z, a Dre, a 50 Cent. These people have changed everything around them, for a long time and have made history they will without a doubt be remembered for many years to come.

            So I thought to myself how am I going to make this happen, how am I going to create an empire and make history? I had to understand how all these people thought about life and what went through their minds daily. And there’s only one thing I can think of. They thought like a Boss, everyday, all day, all the time, and non-stop. So I looked in the mirror one day and said to myself, starting today, starting right now I will think like a Boss, I will act like a Boss, walk, talk, dress, work and party like a Boss.

            Keep in mind the origin of the word Boss and the many meanings from past to present. Boss in slang as an adjective means excellent, first-rate, superlative. Its recorded as far back as 1800s, revived, apparently independently, in teen and jazz slang in 1950s. Other speakers picked it up, but it remained an Americanism. In the 70s and 80s the usage spread through the language of disco, funk, and rap to the young of Britain and Australia.

Boss- the most important or influential person, a euphemism for something that’s just plain old good.

The 1920s were one of the most prosperous periods in American history because it reflected in every aspect of life but mainly about just to enjoy life. The prosperity of the people influenced society, culture, politics, and foreign policy. People had increasing leisure time which accounts for the growth in culture. Socially, America returned to tradition in the 1930s in continuity. Many Americans felt that the depression of the 1930s served as God’s punishment for the sinning of the 1920s. Society became more conservative because there was less leisure time available.

In the 1930s there was less of a divide between high culture and pop culture. High culture influenced pop culture. It offered an escape into the high exotic life. Movies offered an escape from the harshness of life. Jazz was still the popular form of music, but it advanced into Big bands, jazz orchestras that played in a ballroom while people would dance to them. The bleak economic situation closed the gap between high and pop culture. The 1920s era went by such names as the Jazz Age, the Age of Intolerance, and the Age of Wonderful Nonsense. Under any moniker, the era embodied the beginning of modern America.

Most people only remember the 1930s depression for one thing, the stock market crash. What is not commonly known or commonly taught is that the 30s depression made some people millionaires. It is a known fact that more millionaires have been made in the 1930s depression than in any other period of time in history. You see, in the 1930s a group of people knew how to make money in a downward market. They saw an opportunity. These were prepared and they took action. Jesse Livermore made $100 million after the 1929 crash (that’s in 1930s money)

The 1920s was the first decade to have a nickname: “Roaring 20s" or "Jazz Age." It was a decade of prosperity and dissipation, and of jazz bands, bootleggers, raccoon coats, bathtub gin, flappers, flagpole sitters, bootleggers, and marathon dancers. It was, in the popular view, the Roaring 20s, when the younger generation rebelled against traditional taboos while their elders engaged in an orgy of speculation. The economic hardships spawned a wave of lawlessness in which desperados such as Bonnie and Clyde, pretty Boy Floyd, Machine Gun Kelly and John Dillinger became folk heroes.

Now can you imagine living in these times, how great the good times must’ve been but also how difficult the hardships must’ve been? But would you have been wise enough to take advantage of these times and make out on top? So now you can see why I felt the need to add money into the mix by adopting the word Bread.

The 1920s and 1930s were particularly rich in American slang terms for money, some of which are still in use today like Bread. “Dough” as slang for “money” is an American coinage dating back to the 1800s which is where “bread” obviously derived from and became intermittently popular slang for money in the 20s and 30s. but the use of the bread to mean sustenance in a more general non-money sense dates back to the early 1700s1700s (“Poor miserable Fishers, who get their Bread out of the Water, to keep them from starving,” 1727), and “breadwinner” dates to 1818.  So “bread” as slang for money has a long pedigree, and the playful substitution of “dough” for bread makes perfect sense.  As a matter of fact, there may even be an old pun lurking in there, since the ancient Germanic root sense of “dough” is “something that is kneaded,” and, as we all know, money is definitely “something that is needed.” According to some the term “bread is” is a shortened form of the old proverb, “ Bread is the staff of life”, this proverb was first recorded in 1638.

I also chose the word Garbs to replace our traditional use of verbiage such as clothing, garments, gear etc. Garbs defined as clothing or dress, especially of a distinctive or special kind, dress in distinctive clothes, late 16th century: via French from Italian garbo ‘elegance,’ of Germanic origin; related to gear.